BMW Motorrad in China

Posted on November 27th, 2007 by creatza

BMW Motorrad made one BMW center in China and it is planning to involve acceleration on the Asian market, regarding its sellings.
The Boxer Café center is situated in Chongqing city and wants to be more than just a simple showroom.

The complex wants to be the center point for motorcycle lovers.
Boxer Café is the second selling center for BMW motorcycles, in China, after the Peking one. German constructor took this decision, because Chinese motor market is expanding and is dominated by small motorcycles.
BMW hopes that strong and powerful motorcycles to create a new life style for its lovers.

The new center is created together with a local partner, named LONCIN, which has a motor division that is producing almost one million motorcycles in a year. Chongqing city was chosen because its nearest places concentrates almost 6 million motorcycles on year, many Japanese producers and suppliers having centers near this city.

Tags: BMW, BMW Motorrad, moto, motorcycles, Boxer cafe, news

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