At DESIGNMAI 2007, in Berlin, BMW Group presented 3 interesting design interior concepts. They have showing how creativity of designers and analytic skills of scientists can lead to interesting new theories.
The exhibited items show how specific forms and structures affect people’s perception. BMW Group will use these scientific findings & design realizations for interior design guidance when designing new vehicles.
Concept 1: “Concentration”
This object shows how human eye can be forced to focus. Concept 1 is a funnel- shaped object with a heterogeneous surface made of numerous different tiles. With increasing distance from viewer the tiles’ size decreases – forcing human eyes & brain to be more focused.
Concept 1
Concept 2: “Relatedness”
Concept 2 offers the arrangement of two seats in opposite line of sight, producing a particularly high relatedness – especially since optical contact does not exist, yet the both seats are a part of single curved structure.
Concept 2
Concept 3: “Concinnity”
Concept 3 represents balance, by the integration of seat and armrests into a structure consisting of several layers. The layered structure with free spaces between the levels leads to a balance between fullness and emptiness.
Concept 3
[tags]BMW,concepts,interior design,Designmai 2007,structure,car news[/tags]