BMW Motorrad in China

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BMW Motorrad made one BMW center in China and it is planning to involve acceleration on the Asian market, regarding its sellings.
The Boxer Café center is situated in Chongqing city and wants to be more than just a simple showroom.

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BMW bought Husqvarna

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The German producer bought Husqvarna’s motorcycle production division.
BMW Motorrad wants to impress with light weight motorcycle production, Husqvarna’s specialization, to attract young people.
BMW announce that Husqvarna will keep their identity and will not make any changes to their production line (from Italy). This transaction doesn’t involve employees dismiss from Husqvarna factory.

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